This is an interesting article from the University of Washington’s Center for Health Journalism. The article discusses how marketing to doctors and the medical community works like a funnel. In this sense, it isn’t the marketing that is making money for these companies, it is the process of medical marketing. As the article explains, marketing to doctors starts in the clinical setting, but once doctors start seeing a return on their investment, they spend more time and effort researching and promoting their products to potential patients.
A popular example is the medical miracle cream. Every time this product is introduced to the public, there are stories that its success is due to the fact that the cream is an effective and affordable treatment for a variety of skin conditions. But there is another side to this story. The medical marketing side that is promoted by these companies is that their products are not only effective, they are also inexpensive. The companies have a vested interest in helping doctors and the medical community make money.
With all of the claims and testimonials, it’s easy to get caught up in the hype because it’s hard to argue that most of these claims are not true. But just as there is no shortage of claims from those who make money using medical marketing, there is a shortage of proof that the products that are promoted are any good. So let’s take a look at some of the claims that have been made in the most recent marketing campaigns.
The common claim is that a product is “better than what the doctor says it is.” This is one of the most common “he said, she said” claims (because if a doctor says something, it is usually true) that people make. But why would anyone want to spend money on something that is not 100% accurate? Maybe the claims are really that good, but there is no data to prove it.
The internet is full of sites that are very convincing without any credible evidence. Some of these claims are just based on a good sales pitch, and some of them are just based on the salesperson’s opinion about the product.
The internet is full of sites that are very convincing without any credible evidence. Some of these claims are just based on a good sales pitch, and some of them are just based on the salespersons opinion about the product.
When I wrote about the medical marketing and media industry, I talked about the need for more transparency. It needs to be more open, more transparent, to prove the claims made by the medical salespeople and media experts. They have to be honest about the methods they use, the products they sell, and the people that they target. If they aren’t, then they’ll eventually be found out, and their sales will suffer.
Of course, most medical salespeople are not really honest about what they do. They sell products for companies with the intention of making a profit, rather than a profit for the company. If they sell a product for a company that they believe is unethical, then theyll want to get out of that business. If they arent, then theyll continue to do what they do, and the product will continue to fail.
A lot of this is not the fault of the medical industry, but rather the fault of the consumer. We all know that we are more likely to put our money in products that are going to fail. In a perfect world, medical marketing and sales people would not try to convince us to buy their products. In fact, they would want to tell us why they dont believe in the product, and to put the product out there for others to see.
If you have a product that you think will fail, but you can’t convince the medical industry to buy it, then you have to do what you can to sell your product to them. In this case, I think the medical industry is a little more willing to listen to what your product has to say.