I am a huge proponent of comprehensive marketing. It is the most important tool in the tool box of any marketing professional, but it is also the one that must be used with caution. The key to using it correctly is to understand your audience and the type of marketing they are using. It is important to understand the type of information they want in order to make your marketing truly effective.
Before you can make your marketing work it is important to understand your audience. Most people do not expect a sales person to sell them a product until they say that they want it. The same is true of marketing. Most people don’t expect a website to create a successful website until they say that they want it.
People are not just looking for the newest or most popular thing. They are looking for one thing that will make them laugh, or cry, or think, or think again. They want to know that your marketing has a unique selling proposition, something that they can relate to. They dont want to just buy your book or product because of some slick marketing.
We’ve come up with a few new ways to convey that to prospects.
Weve been using social media to convey our brand and our marketing message to prospective customers. Weve also been using direct messages to build brand loyalty and to nurture relationships.
Weve also been using a custom video and video-blogging to communicate with our customers, build relationships, and promote our product. Weve been using the web to advertise our products, to promote our brand, and to communicate with our customers.
If we’re being honest, we still don’t know if anyone actually reads our blog or if the other blogs we have are even worth reading. If you want to read the blogs we have, you can do so at www.thevahn.com. But our site was designed to be a place where you could post comments, ask questions, and post product reviews. This is how we’ve been able to build up the community we have at the vahn.
The truth is our entire site is a collection of marketing tools. We know this because we have people like you who are willing to test things out and give us feedback. One thing we also have is a good amount of video footage. We do this because it is an effective way to communicate with our customers. We really appreciate it when people like you take the time to watch our videos.
This also is an effective way to build up the community we have with our customers. We have several customers who have given us feedback and have been so impressed with our work we have hired an editor to help us with the videos. We love that this is a great way to get feedback directly from real people. It also has to be said, though, that we are not a company that hires people just to make videos.
If you don’t have a marketing plan or budget for advertising, well there are two ways to get the word out. You can either pay for it yourself. Or you can hire someone to pay for advertising. We chose the latter. We have a great team of people who make sure every ad is professionally created and includes everything from SEO to social media. Our marketing team is comprised of writers, marketers, and salespeople.
