As a marketer, it’s incredibly important to understand that there are three levels of self-awareness.
The first level is the level of self-awareness where the client is aware of what their business is about, and they’re in control of it. They know what their product is going to do, but they don’t have to worry about which specific market they’re going to be in.
The second level of self-awareness is the level where the client is more aware of the agency itself. Theyre aware of the tactics that are used to get the job done and what they are trying to accomplish. They know that the agency is there to help them, and theyre in control of that.
The third level of self-awareness is the level of “the client is in control”. It is when you know everything that you are doing and how the other party is doing it. You could be asking, “How does this help me?” or, “Should I do this?” or “Do this instead”. This is when you have a client who is in control of the outcome.
This is the level of the client really knows the goal that they are attempting to achieve. They dont need to be told, they know that they are doing the right thing, they just have to make sure that they are doing it right.
The level of the client is in the right place. The fact that you know what your client is doing and where the other party is doing it just shows that you are taking control of the process (or the outcome). You are making sure that you are doing it the right way.
The first step in any successful marketing plan is to make sure that YOU are doing it right. If you are not, then you are not taking control of the process or the outcome.
Another thing that marketing agencies do is check the client’s budget to make sure they are doing it right. If you are not being paid for the work, then you are not taking control of the process or the outcome. This is a very important step because without control of a process or an outcome, it will be very difficult to achieve your marketing goals.
Marketing agencies typically have a very strict budget and only have one client. So they check the budget and make sure that they are not overspending. But if they are, then they can easily change the budget and make it work again.
If you are working with an agency, it is important to give them enough freedom to move your goals from one company to another without taking control of the process. They can have as many meetings as they want, but you will still need to show them a path for what you want to accomplish. Sometimes it is necessary to go against the grain and ask an agency that specializes in a certain area to do a certain amount of work for you in order to get your ideas on paper.
