The pillars of marketing are the things that hold our attention, encourage our buy-in, and make the most of our time. It is these pillars that make our marketing so effective.
We are a product-focused company, so we spend a lot of time working to ensure that our brand is the best, most memorable, most relevant to our audience. If we don’t have a great brand, we won’t get our customers to buy anything.
The pillars of marketing are the things that hold our attention, encourage our buy-in, and make the most of our time. It is these pillars that make our marketing so effective. We are a product-focused company, so we spend a lot of time working to ensure that our brand is the best, most memorable, most relevant to our audience. If we dont have a great brand, we wont get our customers to buy anything.
One of the pillars of marketing is that we are a company focused on the customer. We don’t spend as much time trying to market ourselves, and we spend far less time trying to be cool, or trendy, or whatever the hell people want to make us look like. We spend a lot of time focusing on what will sell our products, what will help us sell our products, and what will make our customers want to buy our products.
It’s so easy to get wrapped up in marketing! But that doesn’t mean that you are doing it wrong. If anything, it means that you’re doing it right. No one is saying that you should throw away all the time spent on marketing, but a great marketing budget can go a long way towards putting your brand on the map.
People spend a lot of time thinking about what they want, what will make them happy, and to what degree they will buy. When we spend our money on something, we want to know that it is going to make us happy, and we want to know our money is going to help us in that endeavor.
The best sales people are those who are able to get their customers to buy and actually use a product, rather than just talk about it. They know what their customer’s needs are, they know how much money they will need in order to satisfy those needs, and they know how to get that money. This is especially true when it comes to marketing.
We have all the tools to generate leads and sales. We have a website, we have our email list, we have our phone list, we have our social media accounts, we have our sales funnel, we have our SEO strategy, we have our customer journey, and we have our CRM. We are armed with all these platforms to make a sale. The problem is when we are not armed with these tools, we are not able to make sales.
A lot of marketers like to brag about how they have a lot of money to spend on marketing campaigns. They talk about how they are getting leads, followers, and social media likes. They talk about how they are getting customers and deals.
This is where the problem starts. Many times we forget that we are not just talking about marketing. We are also talking about sales. That means, we have to start thinking differently about marketing, so that we can actually make sales.