I’ve always found it interesting how many times I get a call from someone who needs a little help with a marketing project. They are on the phone with someone – usually their boss or a client – and they are being told that they have to get a new marketing plan, they need to update their website, they need to get their Facebook page ready for the holidays. All these things take time and effort, and they usually end up getting passed off to someone else.
So it was with joy I read a recent article about the new “Marketing Generalist” role that now exists within corporations. The goal of this new role is to “adopt a holistic, integrated marketing approach to achieve a 360-degree view and focus on the customer.” So to sum up, it’s all about thinking and acting like a marketer.
According to the article, the marketer’s responsibility is to “drive customer success” and “manage the customer experience.” To do this, you need to understand your customers, their needs, and what they’re looking for. This is accomplished by having a 360-degree view of the customer, with the whole organization working together to identify and solve the problem.
This 360-degree view is critical to successful marketing because it provides a common understanding of the needs of the customer across the organization. And marketing isn’t just about selling products, it’s about selling a solution that solves the problem for the customer. So even if you’re not selling anything, your marketing should still be solving a problem for the customer.
I’ve seen a lot of marketing in my life, but only from a customer perspective. I’ve never had a marketing perspective or a customer perspective of a marketing strategy.
So marketing isnt just selling products, its about selling a solution that solves the problem for the customer.
Marketing isnt just about selling products, its about selling a solution that solves the problem for the customer.
The solution to the problem for the customer is what marketers love to call “sales.” Your marketing strategies should always be geared towards driving that customer into your store. If you have a great idea for a product or service, put it in your marketing strategy and work towards getting it into your store. If you have a problem with your product or service, work on your marketing strategy to help solve it for the customer.
Marketing is about the whole “customer is your product” thing and if you don’t think you have a good solution to a problem, it’s time to figure it out. The problem isn’t a niche that you aren’t addressing. It’s a niche that your product solves. A solution that is unique to your product is only possible if you know your product well enough to understand the problem it solves.
The problem is that most marketing doesn’t have a solution, it makes sure you are doing the right thing in the right way. I liken marketing to a big puzzle that you have to figure out the answers to before you can solve the whole thing. Marketing doesn’t have a solution, but the puzzle is the solution.
