The experiential marketing summit at the end of this month at The Market has my full attention. I will be giving a marketing education talk on experiential marketing tactics, and the audience will be able to listen to this talk and ask me any questions they might have.
It’s a great opportunity for anyone involved in the experiential marketing industry to learn more about how to use the newest marketing tools and learn what others are doing to promote their products. At the end of this month’s summit, The Market will be featuring an experiential marketing summit in San Francisco. I will be giving a marketing education talk on experiential marketing tactics, and the audience will be able to listen to this talk and ask me any questions they might have.
The summit is free and open to the public, and the panel will be moderated by Gary Reback, President of Experiential Marketing at DSP Solutions. Also, there will be some free samples of the latest products.
The only thing this is not is a marketing summit. If the name is a giveaway, it’s probably because this is the second time my company has invited people to a marketing summit. The first one was in the fall, and the second one was in the summer. The first one was run by a friend of mine who was also at the summit, and the second one was run by my boss.
I’m not sure what was lost, what was gained, and what was changed, but the summit itself was a huge success. I’m not sure if it changed people’s perceptions of experiential marketing, but it sure did impress me enough to attend.
At the summit, the guys had an interesting idea for a new experiential campaign that they hoped would impress the audience they were targeting. Instead of using a series of videos, they decided to have one of these experiential marketing campaigns where you would be involved in a single experiential experience. The idea was that you would get to experience the process of getting your product to market, and then participate in the marketing itself.
The key idea here is that you don’t need to have a product to market in order to sell it. If you are able to sell your product in a way that gets people excited about it, then you will be able to sell it, and you will get your product to market. And this is what they wanted to see. We don’t know for sure how this will work, but all we know is that they were pretty nervous about it.
It may take a lot of hard work and effort, but it is certainly achievable. We’ve seen many companies try experiential marketing recently. The problem is that it’s still very new to the industry. But there are some companies that have gotten some impressive results recently. One that jumped out to me was an app called Huddle. This app allows anyone to easily participate in a virtual game called “Huddle” – essentially a game where you compete to stay awake for as long as possible.
As a game, Huddle is actually a very good one. What makes it such a good game is that it allows you to use your imagination to help you stay awake. The game is so good that I can’t quite explain it, but suffice it to say that once you finish playing a round, you can replay it for several days and do something else entirely.
At the time of this writing, Huddle is still in testing, so any sort of preview of it will be available very soon. The demo for Huddle was a bit of a let down, as I found myself really bored and sleepy. But that’s only because the demo was so boring that I didn’t even have the energy to participate in the actual game.
