We have to remember that the evaluative criteria you are looking for is not a one-size-fits-all product. The most important thing to look for is the quality of the product, not the price.
The more expensive the product, the more important it is that it is the best and most reliable. The quality of a product relates to its performance, durability, and reliability. The most expensive things in life seem to always be the best. That’s because they are the most expensive for the right reasons. For example, a car that is in top condition is often the best car available because of the quality of its parts.
The only truly reliable things we can buy are the ones that work. Unfortunately, that doesn’t mean we shouldn’t take our chances with the ones that don’t. But you might want to keep an eye on how expensive a product is, and the quality of the parts that go into it, because that’s a good indicator of how great the product is.
Evaluative criteria marketing is a tactic marketers use to try to get people to buy a new car that doesnt actually work very well. Sometimes these companies use marketing strategies that are outright scams. The best way to avoid being fooled is to do your homework. Look at the products, and try to find out how they were designed. If you want to be sure that you’re being honest, ask a few friends to try out a similar product and see if they are satisfied with it.
We’ve heard many stories about people buying products online and then being ripped off. Evaluative criteria marketing, on the other hand, is a different animal. When these companies are looking for reviews, they often use a “shopping cart” approach. Meaning they tell you what they sell, but they have no way of actually tracking how many people buy it, how many people try it out, or how many people give it a positive review.
Evaluative criteria marketing is a little different. It takes the experience of the customer, where they were before they got to the site, and uses that to test the product. They have the ability to tell you how many people they have sold it to, how many people they have tried it, and how many people they have had a negative experience with. They can even tell you if they have been successful or not.
The thing is if you get an offer from a very specific demographic (like, your mother-in-law), it’s very possible that they would have a negative experience with it. It’s very unlikely that if you were to try it out that you’d have negative experiences with it, but it’s still possible. The only thing is that if you’re selling something to a very specific demographic (like, your mother-in-law) then you need to try and appeal to that demographic.
The problem with having a target demographic is that you cant sell to them and not expect them to buy, so it becomes a game of who knows. In this instance, the person who came to your house is an educated, successful business woman who has a son who works for her and is going to be leaving the business soon. They are the perfect demographic and she is the perfect opportunity.
I’ve never had a problem selling to my mother-in-law, but it’s always a little tricky. I’ve found that it’s easier to sell to my wife’s mother than to my mother-in-law because she’s younger and more likely to be receptive to a little marketing.
