As a business analyst, banking knowledge can be used in many different ways. One of the more important applications of banking knowledge is in marketing analysis. Marketing analysis involves identifying the customer’s needs, and a marketing analysis process must identify ways to satisfy those needs.
The process of a marketing analyst involves collecting and analyzing data in order to determine how to satisfy those needs. A marketing analyst typically doesn’t get to make a decision, but rather determines how to satisfy a need based on an existing need. It would seem that a marketing analyst would be better suited to looking at the needs of the bank’s customers, rather than trying to satisfy them.
