You want to stay up to date with the news? Good. Here’s what’s happening in the world of marketing.
The “good” is that new marketing gurus are taking over the world, and we need people to step up and help them get what they want. So, here are the 3 things I hear every day about marketing. We’re getting into that, but it all comes down to 3 distinct areas.
I think you can probably tell. I’m a big fan of the “3 tips” section in the Wall Street Journal. Those 3 tips are a great place to find the latest marketing news. It’s a great place to find the latest news on everything from SEO to social media. We found a recent article that talked about what the WSJ covered the other day and how we can follow it up with the same article on our site.
Its good to know what’s going on in the world of marketing for those of you who have an interest in it. But most of you probably aren’t in the marketing business and are more interested in other aspects of the digital marketing world. If you’re not, you’ll want to bookmark this article and check back often for some good news. There’s always more to discover.
We know that marketing is an essential part of any digital marketing program. It’s simply the art of getting attention. But without marketing, you wouldn’t be able to create a website, place a banner ad on the side of a building, or even get a Google search to even run. To succeed at any of these things you have to get your message out. But not all of the other aspects of digital marketing have to be linked to marketing.
Marketing in its simplest definition is putting your name out there for your business. We all make calls, send emails, tweet, and otherwise make an effort to get our name out there. But not all marketing is a promotion. Not everyone who goes to a website is trying to sell something.
You can even apply a little of this to marketing your business. Like most businesses, small businesses need to be marketed to. In fact, they need to be marketed to much more than just potential customers. A small business needs to be marketed to the people who have already invested in your business and who are already likely to buy your product.
I don’t know about you, but I’m pretty sure that this is true. I think we do this every time we go to a store. We look around the store and tell everyone about our business. We talk about our product and how great it is. When we go to the register, we tell the salesperson about our business. If they like our product, great. But if they don’t, we want them to hear that.
This is a very broad statement, but I think its a good thing to be able to say to your potential customers. A lot of the time, people invest in your business because they want to feel like they can trust you. They think you’ve got a good product or service, so there’s a natural inclination to invest in your business for the sake of feeling good about yourself. Unfortunately, the opposite is true.
